There are global brands and local brands. If you want to succeed and be international it is very important to think about your brand in a wider way. Some terms and wordings are not fitted to specific regions. They request a better understanding of how to communicate in order to get traction for your business.
We have the skills to develop a global analysis that will consider several aspects of the brand in a specific region of the planet.
The fine tuning is totally relevant and can make your business succeed or take longer to get the appropriate recognition in the market.
Being innovative is not enough.
It’s essential that this innovation represents an asset to the buyer.
To establish your brand in the market you have to know what the pluses of your competitors are and clearly recognise the desires and dissatisfactions of its clients. This way you can emphasize the features of the product/service of your brand which allows you to differentiate yourself from the competition and also meet the needs of the consumers.
To address this challenge Brandimage uses a participatory and collaborative approach where neither the mentor of the brand nor its customers are cast aside from the process.
WE ANALYZE YOUR BUSINESS ENVIRONMENT
We identify your direct competition and assess its performance. We do Benchmarking of similar projects in other markets.
WE POSITION YOUR BRAND
In a unique place in the market, differentiating it from your competition.
WE CREATE A COMMUNICATION STRATEGY
We create a strategy! Your brand’s concept: how and where to communicate it.
WE SHAPE AND BRING YOUR BRAND TO LIFE
It is the creation of the brands’ image and everything surrounding its identity, the characterization of the environment, the definition of the “tone of voice”, and the depiction of their offer to make them more competitive.